The focused philosophy is to provide the Indian Sports Fraternity the options for the Best Sports equipment at the right price. To adhere to this philosophy, we back our products with international standards and the latest trends of the sporting industry. With the new innovations, upgrades, packaging, printing and presentation, our brands clearly outshine at the playfields and the retail outlets. Our products are the best value for money with no compromise on durability and perfection. We ensure that our optimistic attitude, humility, sincerity and unified determination continue to be the driving forces to make us successful - every time.


Upcoming Events

Dubai Football Sevens Tourney Set for Spectacular Start

A galaxy of football stars will entertain the fans of the city when the Emirates Airline Dubai Football Sevens begins at the Seven Ground on Thursday.

Emirati legends to show skills in first Dubai Football Sevens

Nivia Football is going to be the official football of Inaugural Emirates Airlines Dubai Football Sevens which will be held at the Sevens from March 11-13, 2010.


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