Home Life & News World Cup Craze - Boom time for City Football Industry
World Cup Craze - Boom time for City Football Industry

With the FIFA World Cup round the corner, the Jalandhar football industry is witnessing a brisk business courtesy an organised domestic and foreign market.

Fifa World Cup Craze
In the profit zone: Workers in a factory pack footballs to address the craze before the FIFA World Cup. Tribune photo: Malkiat Singh

The sports manufacturing houses are meeting the deadlines ahead of the World Cup as the demand is more than the supply.

While the soccer mania for the football industry began around October last year but the peak business period has started from March and would continue till May end. In fact football manufacturers feel that the soccer mania in the country may continue post FIFA World Cup.

And this international football season is all the more special as it has a first to its credit. It is for the first time that the Jalandhar soccer industry has switched over to machine stitched footballs. Earlier, the soccer industry was dependent on the hand stitched footballs. However, the last couple of years saw a shift towards this trend. Read full article


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